I’ll listen first
Before there’s a plan, there’s a conversation. I want to understand where you actually are — not where you’re telling people you are.

Your guide
Professional firefighter for more than 15 years. Husband. Father. And the founder of Ignite Coaching, where I coach men, firefighter candidates and business owners one-on-one toward the life they’re meant to live.
My story
I’m Mathew Brooks, founder of Ignite Coaching. For more than 15 years, I’ve served as a professional firefighter, where I’ve learned that success rarely comes from talent alone. It comes from preparation, discipline, and having someone beside you who can see what you can’t.
But the most important role I have isn’t firefighter or coach—it’s being a husband and a father.
Like many of the people I work with, I’ve experienced seasons of uncertainty, career transitions, leadership challenges, and the constant tension of trying to balance work, family, faith, and personal growth. I know what it feels like to want more—not more success for the sake of success, but a life that reflects your values and the person you’re called to become.
Those experiences have shaped the way I coach. Whether you’re pursuing a career in the fire service, building a business, or striving to become the husband, father, or leader you know you’re capable of being, my role is the same:
To help you gain clarity, build a plan, and take confident action toward the life you’re meant to live.
I don’t believe people need more information. I believe they need someone who will listen well, ask the right questions, tell them the truth, and walk alongside them until they become the person they were created to be.
How I coach
The same in every program, whether we’re preparing for a fire service panel or rebuilding how a business runs.
Before there’s a plan, there’s a conversation. I want to understand where you actually are — not where you’re telling people you are.
Usually the one you’ve been avoiding. Not to be difficult — because that’s where the work is.
Including when the truth is “not yet” or “I’m not the right person for this.” You’re paying for honesty, not agreement.
Weekly, until it’s done. Accountability isn’t a check-in email; it’s a person who knows the plan and notices when you go quiet.
Where I can help
For men who are done drifting. Direction, discipline, leadership — at home and at work.
ExploreFireStage-by-stage preparation from application to badge, from someone who has been on the job for 15 years.
ExploreBusinessFor owner-operators who have outgrown hustle. Systems, people, and a plan you’ll be held to.
ExploreIn their words
Verified reviews from my Google Business Profile.
I hired Mat to help me prep for the hardest interview I have ever done! He is an amazing man to work with! He takes the time to get to know you and what your goals are! And really knows how to get the best out of you!
Mathew was an incredible mentor, coach, and all around great person to work with! I came to him with the goal of becoming a firefighter…
Mat has been an incredible support in my journey to become a firefighter. He speaks from a depth of experience that instills confidence in anyone interested in the field.
Mathew was instrumental in my interview success. I was so fortunate to be put in touch with him, as he was the biggest reason I walked into the interview confident, and left with a successful result.
Great experience with this company. They helped me prepare for interviews and taught me how to structure answers using the STAR format, which made my responses much clearer and more confident. Highly recommend their coaching to anyone looking to improve their interview skills.
This personalized program supported me through my fire application process. Not only did it set me up for success at every stage, I felt that I had a greater understanding of the firefighter culture as a whole.
This is the next step
Thirty minutes, free, no pressure. Tell me where you are and where you want to be, and I’ll tell you honestly whether I can help.
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